Friday, November 12, 2010


-Three-eye chronograph

-Renzo's initials-

-Renzo Rosso's signature and limited edition identification number-

In order to commemorate his birthday, Diesel founder Renzo Rosso has recently released the 'This is My Time' watch. The watch not only celebrates his birthday, but also the sharp military style that has been the leading trend this fall. Its extra large 57mm black face and hands, the camo-green canvas strap, and the abstraction of numbers characterize its military style. It is minimal, but do not be quick to confuse this with plain. Although you may be confused by the seemingly random numbers on the face, it is the most clever thing about this watch. The 9, 15, and 55 signify, Renzo's 55th birthday on September 15th of this year. Clever right? 
If you're in Boston, you can grab your limited time piece at the Diesel store located on Newbury Street while they last!

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